By Mikal E. Belicove|For Entrrepreneur.com|August 24, 2012
Marketing your product or brand on social media is one of the more pervasive ways people will learn about your business. You don’t want to leave that responsibility in the hands of an amateur — even one that might be conversant in Facebook and Twitter.
Social media marketing requires a lot of work, a certain amount of technical savvy, excellent writing skills, empathy for customers, and an awareness the company’s strategy. Here are the traits look for when hiring a social media manager:
1. Naturally Curious. Being naturally curious about what everyone’s working on in your company and the impact on customers, is important. A good social media manager should tap into different areas of the business and gather appropriate information that is engaging.
2. Writes conversationally. Your messages shouldn’t sound like advertising. It’s important to hire someone who can write in a conversational voice, which isn’t always an easy task. Well-crafted conversational content for social social media opens up a dialogue between business/brand and customers, and ideally, between customers themselves.
3. Operates with a sense of urgency. Unlike traditional corporate communications tools like press releases or prepared interviews and speeches, social media demands immediacy. A question or comment posted on Twitter or on your brand’s Facebook Page or blog must be…
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