BizTechDay 2010 – Does Traditional Media Still Matter?

Coverage from a panel I was on at BizTechDay in San Francisco (Oct. 23, 2010). From the conference program: “The media landscape has changed immensely and companies need to approach media coverage more strategically. There is a real art to giving relevance to your company and your brand by pegging products, services and even company identity to current events and trends.┬áLearn from these media rockstars and learn: Does Traditional Media Still Matter; How companies should pitch to the media to propel your brand, launch a product, get attention from the media; What you should and should not do when pitching to media outlets; How to craft your stories and soundbite that worth talking about.”