Commentary on Marketing Initiative at Natural Products Expo East

In this interview conducted by Heather Smith of New Hope Media, I weigh in on Barlean’s Organic Oils‘ “Ideal Omega test kit,” which was developed in cooperation with Stirling University. The kit, which will be be available to consumers sometime in 2012, reveals the exact ratio of Omega-3 to Omega-6 fatty acids in your body. Valued at $150, the kits also include a custom report with clear and detailed recommendations for achieving optimal health. Great example of a company — Barlean’s — walking its talk and connecting its marketing to a great cause.