By Mikal E. Belicove|For Entrepreneur magazine|May 1, 2010
There’s no doubt about it: Websites designed in Flash are cool. They’re animated, interactive, multimedia eye candy. You see it, and you want it. Unfortunately, coolness has a price, and if a web designer sells you on Flash, you will be paying that price from Day One and for every second your site is live.
Here’s a breakdown of the costs of incorporating Flash in your website design and user interface:
Speed. Flash sites are s-l-o-w. Just visit one to see for yourself. Typically, a Flash site takes about two to 10 times longer to load than a comparable standard website. Even worse, users must wait for the intro to fully load. Waiting runs counter to the on-demand expectations of web users.
Accessibility. Many web users have no access to the Flash plugin. Build a site entirely in Flash, and you instantly block access to smartphones, web TV users and some corporate users accessing the web from behind a firewall.
Usability. Users who do not have the Flash plugin or disable Flash in their browsers cannot navigate the site.
Perception of relevance. Flash sites are often perceived to be…
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