Facebook May Have Finally Nailed Local Offers

By Mikal E. Belicove|For Entrepreneur.com|April 17, 2012

In the past, Facebook has been timid about instituting new ad formats, especially anything that inappropriately disrupted the flow of user-generated content in a News Feed.

But the world’s most popular social network recently opened the floodgates for businesses by beta testing Facebook Offers, a new ad format tailored for merchants and small enterprises. When it finally comes online, this ad tool will enable your Facebook fans the opportunity to obtain discounts and offers from your business by clicking a “Get Offer” button appearing below special posts you send to their News Feed.

Users can then print and redeem your Offer at point-of-purchase, or show the Offer at your place of business using their mobile phone.

Unlike Facebook Check-In Deals, Facebook Offers doesn’t require users to check-in to a merchant’s physical location in order to take advantage of an offer. That’s likely to make Offers appealing to consumers who are wary of their Facebook Friends knowing where they are and what they’re buying.

For now, Facebook is making Offers available to a limited number of…

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