Facebook Moves to Eliminate Spam on Business Pages

By Mikal E. Belicove|For Entrepreneur.com|October 29, 2010

Back in the fall of 2008, Facebook sued Montreal-based spammer Atlantis Blue Capital, and its owner Adam Guerbuez, for repeatedly spamming Facebook members. In what many view as a landmark CAN-SPAM-related judgment, US federal judge Jeremy Fogel awarded Facebook an astonishing $873 million dollars in punitive damages. Now, just days after a Canadian court upheld judge Fogel’s Nov. 2008 ruling, Facebook has unveiled a new weapon for Business Page administrators to combat spam and punish the miscreants who insist on bombarding us with annoying messages and unsavory advertisements.

From Facebook’s Help section comes this announcement: “Facebook is now helping Page admins ensure that the most valuable content posted by users on their Page wall is more visible to anyone viewing the Page. We are now offering automatic content filtering on Page walls that will ensure that posts soliciting spam are removed from public view as well as ensure that posts containing good content remain more visible.”

Here’s how Facebook’s new automatic spam content filtering system works:

  • Anytime someone posts something to your Page’s wall that Facebook’s algorithm considers junk, it marks it as spam, resulting in the item being removed from the Page until such time as the Page admin tells Facebook otherwise.
  • To view any possible posts marked as spam, click…

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