Funley’s Delicious: Take a Critical Look at Social Media Strategies

By Mikal E. Belicove|For|April 1, 2010

This week, the spotlight shines on Funley’s Delicious, an all-natural snack food business based in Westwood, Calif., and its owners, Ashley and Shawn Mendel, whom I met at the Natural Products Expo West in Anaheim, Calif. What I find most compelling about Funley’s is that its business model is perfectly tailored for social media marketing. Funley’s doesn’t just sell all-natural snacks, it markets a totally fun experience for the Funley’s community. The products are simply something to snack on while you’re having fun.

Without further ado, let the Q&A begin . . .

Mikal E. Belicove: What compelled you to start your company?

Funley’s Delicious: Frustration in both our careers, craving ownership in what we did for a living, and ultimately being able to make a difference and effect change. We actually started on a whim here in Los Angeles with very little thought or planning. Our first product line, Stix in the Mud, is a family recipe, and we started by making it in our kitchen and selling it around town to friends and as gifts for about six months. The feedback was fantastic, giving us the gumption to actually take it to market, and so was born the Funley’s Delicious brand.

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