By Mikal E. Belicove|For Entrepreneur magazine|January 1, 2010
When I consult with a business about its website, I start by asking if it has ever viewed its site’s source code. For the uninitiated, source code–which can be generated by many different computer programming/scripting languages and is accessible under the “View” menu of most web browsers–is what makes your website operational.
But if your code doesn’t meet minimum standards for the web, your business will suffer an increase in cost to maintain the site–as well as a decrease in usability, which almost always results in a loss of customers.
To guarantee that your website runs according to the most basic of expectations and is optimized for indexing by search engines, make sure your…