Google Caffeine and What it Means for Your Business

By Mikal E. Belicove|For|June 11, 2010

This week’s Four For Friday is a little different. Rather than asking you, our readers, to weigh in on four issues currently impacting businesses, today I’m asking someone else to answer four questions of my own (questions that similarly reflect the current climate in business). If this goes well–meaning if you like the format and approach–Four For Friday will continue down this path from now on.

In case you missed it, earlier this week, Google announced the completion of a new web indexing system called Caffeine. According to Google software engineer Carrie Grimes, Caffeine provides 50 percent fresher results for web searches than the company’s last index, resulting in the ability for users of to find links to relevant content sooner after it is published than was possible before. With this development in mind, I sat down with Matt Cutts, the engineer who heads up Google’s Spam Team in the search behemoth’s Search Quality Group, to find out exactly how Caffeine might impact the way businesses plan and execute search engine-related strategy.

Mikal Belicove: How will Caffeine impact businesses that rely on Google for natural search results to drive traffic to their websites, blogs and landing pages?

Matt Cutts: The main difference is that businesses will see…

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