By Mikal E. Belicove|For Entrepreneur.com|February 22, 2011
How to size up and select a webmaster who can keep your site one step ahead.
In the web’s early days, knowledge of HTML and an eye for graphics were all a webmaster needed to succeed. Now, a top-notch webmaster must be a jack-of-all-trades, excelling in server and application programming, graphics design, e-mail marketing, media development, site security, social media integration and more.
Here’s what you should be looking for in an outstanding webmaster:
A diverse portfolio demonstrating knowledge and skills in visual design, web graphics and programming.
Knowledge of standards, technologies and tools. The ideal webmaster knows what is possible and required to implement certain features, but also knows that the latest and greatest craze may not be suitable for a specific company or client.
Efficiency. Webmasters who really know their trade build sites more efficiently. They may cost more per hour or charge a higher retainer, but if they accomplish more per hour and deliver on schedule, you save money.
Project management expertise. Rarely does a single individual…
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