By Mikal E. Belicove|For Entrepreneur.com|August 2, 2011
If the findings of a recent report are any indication, you should be slapping pancake makeup on your business and telling the director that you’re ready for your close-up. The survey, from the Pew Internet & American Life Project, shows that 71 percent of U.S. adults who use the Internet have used video-sharing sites such as YouTube and Vimeo. And these aren’t infrequent users. When asked if they’d visited such sites as recently as “yesterday,” a full 28 percent answered to the affirmative.
That’s a lot of consumers watching a lot of online videos. What does this mean for your business? First, a few fun facts.
Did you know that 48 hours of video content are uploaded every minute on YouTube? And that they’re subject to more than 3 billion views a day — with more than 200 million of those views coming by way of smartphones and mobile devices?
The Pew report has some interesting details about the people associated with those billions of online views. And as we all know, demographics such as those are a major consideration in choosing where and how to market your products or services.
For one thing, men and women were evenly split at 71 percent of the population that…
Continue reading Is Your Business Ready for Video?