We all know that Facebook users tend to pass along what interests them to their friends. But a new survey suggests that more than 30,000 other Facebook members may wind up seeing it, too.

The average Facebook user in the survey from the Pew Research Center’s Internet & American Life Project has 245 friends, and their average friend has 359 friends. We also know that the friend of a friend is usually a friend too, but only 12 percent of all possible connections between Facebook friends is present. The survey would lead us to believe the average user can reach 31,170 people through friends of friends.

This naturally bodes well for businesses that haven’t made the leap yet to using Facebook to engage with customers, as well as those who are misinformed about the social utility’s traction. After all, if their calculations are correct, that’s a lot of potential awareness headed your way if you’ve got an active and appropriately targeted Facebook Page.

What’s more, the survey…

Continue Reading: Is Your Facebook Page Ready For 31,170 Visitors?