New App Clues You in on What People Think of Your Website

By Mikal E. Belicove|For|September 28, 2010

You want to know what I think of your new website. You got a sec? The folks over at Zurb have created an ingenious little web application that allows anyone to conduct a free test of what visitors remember about a website. And those visitors get exactly five seconds to form a first impression.

Called Clue, the site lets you quickly capture a page and create an interactive memory test that helps determine whether people understand what you’re trying to get across on your website. Just visit the Clue website, submit your URL and create a test that gives you a unique URL that you can then share with customers, vendors, employees and others. You ask them to take the five-second test and they, in turn, provide you with valuable feedback on what they think about the site.

By giving users mere seconds to absorb a web page and recall the most memorable portions of that page, you’re able to quickly and accurately identify the best elements on that page — as well as the ones that don’t work so well.

Want to give Clue a test drive? Just visit and test any of the examples at the bottom of the page. If you’re impressed, the next step might be to sign up.

In the case of –one of the test examples — results show us that visitors remember visuals or words that expressed “headache,” “signup” and “WordPress,” while not remembering “blogging” or “themes.” That’s good information to know if you’re…

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