Optimizing Video for Search Engine Rank

By Mikal E. Belicove|For Entrepreneur.com|January 29, 2010

Piggybacking off my February 2010 Entrepreneur magazine column (“Video SEO for Your Website“), a reader in New York City wants to know exactly how to optimize the video on his company’s website. From Bob Bello, Founder and President of CiscoKits.com:

“I would like to improve and make sure the videos I am putting on my site are done properly from an SEO perspective. Can you provide a list of steps I should perform or tool to use to distribute them in a way that will provide SEO benefits? My website address is: www.CiscoKits.com and the videos are located at www.ciscokits.com/ccna-videos.”

As I wrote in my February column, search engines need help in identifying and properly indexing video content. With that in mind, here’s what CiscoKits–and anyone else in the same situation–can do to boost the visibility of their Web-based videos:

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