By Mikal E. Belicove|For entrepreneur.com|December 21, 2011

When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages.

That’s why it’s so important to post images and content that gets you noticed right away. EyeTrackShop, a New York-based startup that measures the effectiveness of print and online ad campaigns by charting eye movement, recently conducted a study that sought answers to what people specifically look at on Facebook-brand pages.

Here are EyeTrackShop’s findings and my takeaways for your business:

The wall on all brand pages attracts almost all respondents’ gazes. What you post matters. If you consistently create and publish great content — items that really matter to your fans and add value to their day or contain an appropriate call-to-action — you’re more likely to attract and retain those readers.

Walls also attract the viewer’s attention for the longest amount of time. Again, this reinforces the need for compelling content that builds on itself. Working in reverse chronological order (because that’s how posts appear), Wall posts should compel the user to…

Continue Reading: See What Attracts People to Your Business’s Facebook Page