By Mikal E. Belicove|For Entrepreneur magazine|July 1, 2010
You have three options, each with benefits and drawbacks:
Standalone domain (e.g., businessname-blog.com): A standalone domain, also known as a top level domain, is separate from your business’s website domain. That can often be a good thing because:
- The blog extends your brand through a separate domain.
- Once indexed, the blog provides a unique search result for your business.
- Quality back links from your blog to your business website may raise the website’s search engine ranking.
- Including a city or state in the domain name, such as www.your-town-gardening.com, might help generate local search results.
Hosting your blog on a separate domain may seem ideal, but it does have drawbacks: Maintaining separate sites requires more time and effort, and…