The Best Blog Spot: Creating a business blog may be a simple part of your online strategy, but how and where to host it?

By Mikal E. Belicove|For Entrepreneur magazine|July 1, 2010

When planning a business blog, the first question is often the most difficult: What is the best domain hosting strategy?

You have three options, each with benefits and drawbacks:

Standalone domain (e.g., businessname-blog.com): A standalone domain, also known as a top level domain, is separate from your business’s website domain. That can often be a good thing because:

  • The blog extends your brand through a separate domain.
  • Once indexed, the blog provides a unique search result for your business.
  • Quality back links from your blog to your business website may raise the website’s search engine ranking.
  • Including a city or state in the domain name, such as www.your-town-gardening.com, might help generate local search results.

Hosting your blog on a separate domain may seem ideal, but it does have drawbacks: Maintaining separate sites requires more time and effort, and…

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