By Mikal E. Belicove|For Entrepreneur.com|September 4, 2012
A business’ website should have a clear message and should be easy for visitors to navigate.
For Eyal Choen’s mother, figuring out how to use her bank’s website was anything but simple, and that’s what lead Choen, along with Rafi Sweary, to launch WalkMe — a Tel Aviv-based startup that developed a tool that website owners can use to create interactive on-screen guides that help site visitors quickly and easily complete basic or advanced tasks.
With WalkMe’s onscreen ‘Walk-Thrus,’ you’re able to offer step-by-step instructions to your visitors as they navigate your website. Unlike traditional tutorials that require site visitors to watch a video on one page and then bounce back to the interface to perform the action, WalkMe’s interactive balloon tips appear directly within web pages and are triggered by user activity. Once a step is completed, the next balloon automatically moves your visitor to the next step. If the user makes a mistake, tips help them correct it before moving on.
And since a Walk-Thru must be initiated by website visitors themselves, they will view them as a welcome and helpful addition, rather than an annoying pop-up. Here’s how to create a WalkMe Walk-Thru for your website.
For startup customers…
Continue Reading: WalkMe Website Tutorials Help Keep Visitors on Your Website