What Your Business Can Learn From Apple’s Battle with Samsung

By Mikal E. Belicove|For Entrepreneur.com|December 8, 2011

If you haven’t been paying attention to the ongoing court battle between Apple and Samsung, you’re missing an epic conflict over patents and trademarks, both of which are often overlooked by entrepreneurs when attempting to launch a new product or service.

The dispute centers on Apple’s claims that Samsung’s products infringe upon its design patents. Per the latest in the conflict, a U.S. District judge ruled last Friday that Apple failed to meet its burden of showing a likelihood of irreparable harm in the injunction it sought against Samsung. As a result, Samsung, the world’s largest consumer electronics company, now has the go ahead to continue selling its Galaxy S 4G, Infuse 4G, and Droid Charge phones and Galaxy Tab 10.1 tablet in the U.S.

It’s an early Christmas gift for Samsung, but winning a battle does not the war win, according to Christopher V. Carani, a partner in the intellectual property law firm of McAndrews, Held & Malloy and chair of the American Bar Association’s Design Rights Committee. Here’s what Carani has to say about this seven-month-old court fight and why business owners should pay attention to future skirmishes:

Preliminary injunctions are hard to win but do have impact. Apple had an uphill battle in persuading a judge to pull Samsung’s targeted products off the shelves prior to…

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