By Mikal E. Belicove|For Entrepreneur.com|June 26, 2012
Selling on Facebook could be getting a lot more attractive. Facebook is doing away with its Credits currency and allowing businesses and app developers to offer subscription billing instead of just one-time payments.
Credits have always been confusing for the average Facebook user. Now that they’re gone and subscription billing is available, more nongaming companies may want to test the f-commerce waters.
The change is good news for companies involved in gaming and selling virtual goods. But it could also be big for small businesses that aren’t already selling online elsewhere and don’t mind paying 30 percent on every transaction to Facebook. Yes, that hefty charge could give companies pause. But some might just consider it a user-acquisition expense, likely to be recouped by additional sales down the line.
What’s more, businesses with their own…
Continue Reading: With Local Currency, Subscriptions, Time to Test Selling on Facebook?