Zuckerberg’s $1 Salary and More: Parsing the Facebook IPO Filing

By Mikal E. Belicove|For entrepreneur.com|February 2, 2012

Facebook turns eight years old this Saturday and the world’s largest social-networking utility gave itself an early birthday present: An initial public offering that could potentially raise $5 billion this spring.

Apparently everybody wants to attend the birthday bash because response to Wednesday’s IPO filing crashed the Securities & Exchange Commission’s website. But the most pertinent news is what’s inside the just-released filing — a deck of financial cards long held close to the chest of Facebook principals.

Here are a few of the more interesting factoids amid Facebook’s disclosures:


  • Facebook now has 845 million active monthly users, up 39 percent over the 608 million users recorded at the end of 2010.
  • Users generated an average of 2.7 billion “Likes” and “Comments” per day for the period from October through December last year.
  • 250 million photos are uploaded to the site every day.
  • More than half of Facebook’s users — 425 million — now access the site using a mobile device, up from 350 million in 2011.


  • Facebook generated $3.711 billion in revenue in 2011, up from $1.868 billion in 2010 and $764 million in 2009.
  • Advertising generates approximately 85 percent of Facebook’s total revenue ($3.154 billion in 2011).
  • Twelve percent of Facebook’s total revenue in 2011…

Contniue Reading: Zuckerberg’s $1 Salary and More: Parsing the Facebook IPO Filing