By Caren Baginski, for Delicious Living – the leading consumer magazine in the natural products industry.
There’s a whole lot of “social” going on at the first day of Natural Products Expo West; but perhaps some of the most influential may not occur face-to-face, but rather through a tweet or Facebook wall comment. It’s no surprise, then, that the education session “Social Media 101- How To’s and Tips for Beginners” had a packed crowd of retailers, manufacturers and marketing professionals in Anaheim.
Amy VanHaren, social media manager for Stonyfield Farm, and Mikal Belicove, columnist and contributing writer for Entrepreneur magazine, presented several clear ways to make a splash in the social media space – and stick to your business strategy because, as Belicove said, “all social media efforts start with an organization’s goals.”
1. Find a champion – or several.
Getting social media started at your organization – or continuing a strategy – is a lot easier when the person leading the charge is passionate. “Most organizations that are successful at being social have a champion,” said Belicove. “It’s someone who themselves are … Continue reading 4 Core Social Media Strategies from Stonyfield Farms