By Mikal E. Belicove|For Entrepreneur.com|July 7, 2011
With so much talk about Google+ lately, it’s only natural that business owners want in. They’ll have to wait though.
Google last week began field testing Google+ — the search giant’s new social networking utility — on an “invitation-only” basis, and many entrepreneurs and business owners are chomping at the bit for an opportunity to create a business account on what many people think will be ‘the next big thing’ online.
This enthusiasm is fueled by a desire among businesses and brands to get in on the ground floor of what some anticipate will be a serious competitor to Facebook Pages. Some fear being left behind if they don’t act now. Still, for the time being at least, Google is discouraging businesses and brands from participating.
The company behind the Internet’s most popular search engine confirmed this week that small- and medium-sized business pages and profiles will be a major factor on Google+, but not now. At present, there is no specific timeframe on when the company will start offering business profiles, according to a Google spokeswoman. “Unfortunately,” she said, “Google+ is not quite ready for businesses. But we’re working quickly to provide a way for companies to engage with their customers.”
That said, Google did offer some solace to owners: Companies can now…
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