How to Find Beta Testers

By Mikal E. Belicove|For|January 6, 2012

Let’s suppose for a moment that you’ve developed a new app, Web game or niche social network. But before you release your brainchild to what you hope will be a grateful public, you’d be well advised to first place it into the hands of beta testers.

These beta testers generally reside outside the realm of your company’s alpha testers (i.e., your engineering team and other employees) who can discover problems with usability and functionality that may have been overlooked by your in-house team. For instance, they might spot perplexing usability issues, crashes, misplaced click-throughs, confusing instructions and even typographical errors.

What’s more, many view these testers as the early adopters of your offering. So not only can they help suggest improvements and features, they’re often the first ones to generate excitement about your launch.

So how do you go about finding beta testers prior to the public launch of your web, mobile or social application? Here are four tips from Cody Barbierri, co-founder of, a Bridgeport, Conn., startup that aims to help businesses recruit and work with beta testers:

  1. If you build it, they will come: You’ll need to hire a web designer to create a landing page that potential beta testers can easily…

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