Privacy of Location-Based Services on FCC’s Radar

By Mikal E. Belicove|For|July 5, 2012

It was bound to happen. With approximately 30 percent of U.S. adults now using a location-based service via their mobile phone, tablet or automobile, it was only a matter of time before the Federal Communications Commission stepped in and began looking into the myriad of privacy issues raised by the use of such services.

From Foursquare, Twitter and Facebook to GPS-navigation systems in cars, location-based services are no longer talked about in the realm of “someday.” They’re already here and their use is expected to grow by leaps and bounds. The sale of geo-targeted advertising alone is expected to generate more than $100 billion by 2020, according to the McKinsey Global Institute.

The FCC’s concern is that users of location-based services be allowed to reap the benefits, all the while being assured that their privacy is being protected. And while it recognizes…

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