By Mikal E. Belicove|For Entrepreneur magazine|December 1, 2009
In search engine optimization, great content increases the likelihood of your website receiving and maintaining a high search engine rank, which ultimately drives qualified traffic and leads to your company’s website. But great content requires great distribution to really shine.
Placing your content in front of the right customers at the right time is critical, especially when your customers and prospects have so many choices online for learning about the exact same products and services you sell. While there are many ways to drive traffic to your website, one of the more successful methods–syndication–also happens to be one of the most cost-effective.
Content syndication for the Internet refers to the controlled placement of the same content on multiple sites or the process of pushing your content to your customers, prospects and other opt-in subscribers.
The easiest and most effective way to syndicate your website content (and by “content,” I mean product descriptions, company news, blog entries, service announcements, etc.) is to make it RSS-enabled. RSS, which stands for Really Simple Syndication or Rich Site Summary, lets people opt in to receive automatic updates whenever you post new content on your website. The updates, delivered by …