Google released a new version of AdWords this week with the intent of making setting up and managing a local online advertising campaigns easy and stress free. And from what Iâve seen so far, AdWords Express is not only simple to use, but itâs an ideal interface for local businesses with no prior online advertising experience.
AdWords Express is expressly for local businesses that target local customers, and it couldnât be any more barebones. You donât even have to own a brick and mortar business. All you need is a mailing address, and if you want to keep that private, AdWords Express will accommodate you. Heck, you donât even have to have a website. Just direct your AdWord clicks to a free Google Places page that Google will help you set up if your business doesnât already have one.
What AdWords Express does is figure out which online searches bring your ad up for display on a local prospectâs computer or smartphone. Your ad appears on the right-hand side of the search results pages as well as in Google Maps with that distinctive red pin. Best yet, you only pay when ads are clicked.
Whatâs important to remember is that this new offering from worldâs largest online advertising platform is only effective for businesses and services interested in attracting customers who live and shop in their local area (or happen to be in the area at the time of their search). So if you run a bed and breakfast in southern Vermont, AdWords Express wonât work for you unless youâre running a âlocals onlyâ special during the off-season.
Itâs also not going to work for businesses that…
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