Mikal E. Belicove

Tag: Advertising Strategy

  • An Argument for Caution as Facebook Readies Mobile Ads

    —

    by

    mikal
    in

    Ahead of Facebook’s IPO, it’s only natural that the social network is looking around for new ways to monetize its usage — and please its new shareholders. Enter Facebook’s latest revenue generator: Running ads on mobile versions of the site, which currently attract roughly 400 million monthly users. Earlier this month, Facebook struck a deal…

  • See What Attracts People to your Business’s Facebook Page

    —

    by

    mikal
    in

    When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages. That’s why it’s so important to…

  • Where to Focus Your Business’s Ad Dollars in the New Year

    —

    by

    mikal
    in

    The Internet is settling in and getting all comfortable in its new role as the reliable, go-to source for people looking for news and information about local businesses, especially restaurants and bars. Newspapers — in printed form on the doorstep or newsstand, or on newspaper websites — also register as good sources for information about…