Tag: American Express
-
Twitter Makes Room for Your Ad Dollars
It used to be that advertising on Twitter was limited to large companies and brands that could afford it and with whom the microblogging platform chose to work. But come late March, any business or brand — regardless of its size — can promote their product or service on Twitter by using a new self-service…
-
Battling Bad Press in the Social Media Arena
I usually write about the positive side of social media marketing–using it to ignite a word-of-mouth wildfire that increases sales and profits. But social media also has a dark side–negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers and CEOs…