Mikal E. Belicove

Tag: AMEX

  • Twitter Makes Room for Your Ad Dollars

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    mikal
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    It used to be that advertising on Twitter was limited to large companies and brands that could afford it and with whom the microblogging platform chose to work. But come late March, any business or brand — regardless of its size — can promote their product or service on Twitter by using a new self-service…

  • Advertise on Facebook? AmEx Has the Credit Card for You

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    mikal
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    Forget miles and cash back, American Express is rewarding cardholders with Facebook Ads. In what is being touted as a means for small businesses to attract new customers, AmEx announced this week that its Membership Rewards points can now be used to purchase advertisements on Facebook. And Facebook execs are all onboard, saying the program…