Tag: Amex OPEN Forum
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Facebook and AmEx Offering Business Makeovers
Everybody deserves a break, but American Express OPEN is now offering small business owners the ultimate Big Break. The credit-card issuer this week launched a national contest that will culminate with five winners each winging their way to Facebook headquarters in Palo Alto, Calif., for a two-day, all-expenses-paid social media marketing “makeover” and $20,000 to…
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Battling Bad Press in the Social Media Arena
I usually write about the positive side of social media marketing–using it to ignite a word-of-mouth wildfire that increases sales and profits. But social media also has a dark side–negative press generated by disgruntled customers or by devious competitors. This can spark a wildfire, too, and this one often makes business owners, managers and CEOs…