Mikal E. Belicove

Tag: comScore

  • Smartphones Become the Go-To Tool for Shoppers

    Smartphones Become the Go-To Tool for Shoppers

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    mikal
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    Smartphones are giving new meaning to the term comparison shopping. Whether they’re seeking lower prices or better terms on an item they see on a store shelf, consumers are quickly learning that their smartphone can be used for more industrious tasks than playing Words With Friends or snapping and posting photos on Facebook. Last year,…

  • Location-Based Check-Ins on the Rise with Consumers

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    mikal
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    Just when you thought American’s love affair with their mobile phones couldn’t get any closer. A recent study shows that an increasing number of mobile-device users — a.k.a. would-be customers — are taking advantage of geosocial and location-based check-in services such as Facebook Places, Gowalla and Foursquare. One in five smartphone users currently use location-based…