Mikal E. Belicove

Tag: Content Marketing

  • Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

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    If you’re doing content marketing and reaching out to bloggers and other social-media “influencers,” get ready for more disclosure rules now in the offing. The Word of Mouth Marketing Association is seeking comment on its updated Social Media Marketing Disclosure Guide before forwarding a final version to the Federal Trade Commission. The guide is meant…

  • Is Any Publicity Really Good Publicity?

    Is Any Publicity Really Good Publicity?

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    Some publicists and public relations pros still have a sign on their desks that read: “There’s no such thing as bad publicity.” They take the shotgun approach to public relations — firing off a press release aiming at anything with a heartbeat. Some business owners are the same way. They share valuable content in exchange…

  • 10 Tips for Better Content Marketing

    10 Tips for Better Content Marketing

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    Last week I wrote about the importance of creating and publishing original content as part of your overall marketing strategy (see Why Content Marketing is King). Today, I offer my 10 tips for better content marketing: 1. Be goal-oriented: You need to create a business-aligned communications strategy where everything links back to company goals. Without such…

  • Why Content Marketing Is King

    Why Content Marketing Is King

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    When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur. Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the…