Mikal E. Belicove

Tag: Empire Avenue

  • Five Dos and Don’ts for Businesses on ‘Empire Avenue’

    Five Dos and Don’ts for Businesses on ‘Empire Avenue’

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    Last week, I wrote about Empire Avenue, the “social media exchange” that enables players to buy and sell virtual shares in another person or business or brand. With an expanding user base, the game helps players monitor their social influence and garner business-related connections that may lift sales and boost their bottom line. This week I…

  • Taking Stock of Empire Avenue for Business

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    If you’ve been paying attention to LinkedIn’s IPO (NYSE: LNKD) and dreaming about the same path to business stardom for your start-up or entrepreneurial effort, you’re not alone. Nearly every entrepreneur I talk with — especially those in the high-tech or social media space — truly believes their company has the same potential for success.…