Mikal E. Belicove

Tag: Facebook Ads

  • New Facebook Features Help Businesses Better Manage Their Pages

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    If you manage a business or brand page on Facebook, you’ll be happy to know there’s a slew of new features that can help make your job easier. Here’s a rundown: Administrative roles: You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator,…

  • An Argument for Caution as Facebook Readies Mobile Ads

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    Ahead of Facebook’s IPO, it’s only natural that the social network is looking around for new ways to monetize its usage — and please its new shareholders. Enter Facebook’s latest revenue generator: Running ads on mobile versions of the site, which currently attract roughly 400 million monthly users. Earlier this month, Facebook struck a deal…

  • The Complete Idiot’s Guide to Facebook, 2nd Edition

    The Complete Idiot’s Guide to Facebook, 2nd Edition

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    The Complete Idiot’s Guide to Facebook, 2nd Edition — Published October 4, 2011 In the days B.C. (Before Computers), losing touch with friends and family was a part of life. You’d graduate and all your school chums would wander off in different directions. You’d leave your job and lose valuable contacts. Aunts, uncles, and cousins…

  • Advertise on Facebook? AmEx Has the Credit Card for You

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    Forget miles and cash back, American Express is rewarding cardholders with Facebook Ads. In what is being touted as a means for small businesses to attract new customers, AmEx announced this week that its Membership Rewards points can now be used to purchase advertisements on Facebook. And Facebook execs are all onboard, saying the program…

  • New Facebook Ad Unit Ask Users to Chime In

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    Facebook has a new ad platform that will really get users talking. The social network with more than 620 million users today launched a new Sponsored Stories ad unit — aptly named “Comment” — which urges members to do more than just look at, “Like,” or share a brand’s display advertisement. Formatted like a conversation…