Mikal E. Belicove

Tag: Facebook Marketing

  • Why Facebook’s News Feed Update Is Good News for Businesses and Brands

    Why Facebook’s News Feed Update Is Good News for Businesses and Brands

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    Never one to sit on the sidelines or allow user experience to become stale, Facebook has unveiled a new user interface (UI) for its popular News Feed feature that it claims will reduce clutter and focus more attention on updates, images and information from the people and brands you care about most. Scheduled to be…

  • The 5 Mistakes Marketers Continue To Make On Facebook

    The 5 Mistakes Marketers Continue To Make On Facebook

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    In this highly touted Information Age, it’s just a tragedy when a business or brand goes amateur with its Facebook Page. Yet many respectable business entitles continue to consider social networking as a hobby, completely ignoring tried and true approaches that can result in open and honest communication with customers and fans alike. In order…

  • Big Companies Are Adapting to Social Media Marketing

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    More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning. The newest report, titled Social Media Surge by…

  • 6 Must-Have Attributes of Social Media Managers

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    Marketing your product or brand on social media is one of the more pervasive ways people will learn about your business. You don’t want to leave that responsibility in the hands of an amateur — even one that might be conversant in Facebook and Twitter. Social media marketing requires a lot of work, a certain…

  • How to Promote Your Business with Customized Facebook Timeline Apps

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    Q: How can a customized Facebook Timeline app help my business? A: This question usually pops up after a business realizes that its catchall Facebook page is great for building excitement about the brand but has limits when it comes to specific promotions or tracking interest in ancillary products such as a new line. A…

  • With Local Currency, Subscriptions, Time to Test Selling on Facebook?

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    Selling on Facebook could be getting a lot more attractive. Facebook is doing away with its Credits currency and allowing businesses and app developers to offer subscription billing instead of just one-time payments. Credits have always been confusing for the average Facebook user. Now that they’re gone and subscription billing is available, more nongaming companies…

  • New Facebook Features Help Businesses Better Manage Their Pages

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    If you manage a business or brand page on Facebook, you’ll be happy to know there’s a slew of new features that can help make your job easier. Here’s a rundown: Administrative roles: You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator,…

  • Facebook May Have Finally Nailed Local Offers

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    In the past, Facebook has been timid about instituting new ad formats, especially anything that inappropriately disrupted the flow of user-generated content in a News Feed. But the world’s most popular social network recently opened the floodgates for businesses by beta testing Facebook Offers, a new ad format tailored for merchants and small enterprises. When it finally…

  • See What Attracts People to your Business’s Facebook Page

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    When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages. That’s why it’s so important to…