Mikal E. Belicove

Tag: Finding Customers

  • Where to Focus Your Business’s Ad Dollars in the New Year

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    mikal
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    The Internet is settling in and getting all comfortable in its new role as the reliable, go-to source for people looking for news and information about local businesses, especially restaurants and bars. Newspapers — in printed form on the doorstep or newsstand, or on newspaper websites — also register as good sources for information about…

  • How to Prioritize Your Prospects

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    mikal
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    Ask many fledgling entrepreneurs to describe their target demographic and you’re more likely to hear a generalized response like: “Every business can use our product,” rather than, “My demographic is IT managers with an annual budget of $5 million or more who are actively searching for a Payment Card Industry Data Security Standard solution.” Rarely…