Mikal E. Belicove

Tag: Fortune 500

  • Big Companies Are Adapting to Social Media Marketing

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    More large companies are using social media to promote their brand online, according to a report from the Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth. That’s quite a change from last year’s report, which found use of social media at big companies waning. The newest report, titled Social Media Surge by…

  • Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

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    CEOs at the world’s largest publicly held companies are light years away from the rest of us when it comes to using social media. According to the 2012 Fortune 500 Social CEO Index, only 7.6 percent of Fortune 500 chief executive officers use Facebook, while 4 percent use Twitter. Those figures stand in stark comparison…

  • How The Fortune 500 Uses Social Media

    How The Fortune 500 Uses Social Media

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    Just out from the Center for Marketing Research at the University of Massachusetts Dartmouth is a study targeting the use of social media by America’s largest companies — the Fortune 500. In particular, the research examines what the big boys are doing when it comes to using blogs, Twitter and Facebook. And the results show…