Tag: Foursquare
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A Guide to Ambient Social Networking for Business Owners
“Ambient” social networks were all the buzz at Austin’s annual South by Southwest tech festival. So what are ambient networks? They include social discovery platforms and “proximity”-based apps on a smartphone or mobile device that locate other app users within the same geographical area. Unlike Foursquare, which connects people to places, ambient social networks aim to connect people…
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How Gowalla’s Deal with Facebook Affects You
It’s looking like Gowalla, the Austin, Texas-based geosocial networking company, will be checking in at a whole new address: Facebook’s offices in Palo Alto, Calif. Last Wednesday, the Austin Business Journal speculated that Gowalla was looking for a buyer (no news there… Gowalla has struggled and by its own admission for quite a while now).…
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Location-Based Check-Ins on the Rise with Consumers
Just when you thought American’s love affair with their mobile phones couldn’t get any closer. A recent study shows that an increasing number of mobile-device users — a.k.a. would-be customers — are taking advantage of geosocial and location-based check-in services such as Facebook Places, Gowalla and Foursquare. One in five smartphone users currently use location-based…
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Which Service Will Get You on Your Customers’ Map?
I don’t know how high school dances work these days, but it used to be that the boys slouched against one wall of the gymnasium and the girls huddled around at the other end. It was a selection process and if you were a guy, you had to make a decision, walk over and ask…
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How to Build Business with Facebook Deals
There’s an independent theater near my house that offers customers a cheesy looking discount card. Show it to the disinterested teen-ager behind the glass when you buy a ticket and he’ll take your money and punch a hole in the card. After five punches, the next film is free. Of course, if it’s a “new”…
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How to Use SCVNGR to Grow Your Business
Seth Priebatsch, founder, CEO and “chief ninja” of SCVNGR, Inc., describes SCVNGR as a game about “going places, completing challenges and earning points.” In SCVNGR, players complete challenges to earn points that ultimately enable them to unlock and redeem rewards at businesses like yours. Think discounted coffee, a free month’s worth of SaaS, half-off on…
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Use of Geosocial Services is Underwhelming — for Now
Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew…
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Use Facebook Places to Boost Business and Lift Sales
After the initial buzz dies down, most of the chatter surrounding Facebook Places — the just-now-released location-based check-in tool — will likely focus on how it might affect similar social networking tools like Foursquare,Loopt, Gowalla and Whrrl. Oh, there will be some discussion of privacy concerns to be sure, but what will be left out of the equation is…