Mikal E. Belicove

Tag: FTC

  • Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

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    mikal
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    If you’re doing content marketing and reaching out to bloggers and other social-media “influencers,” get ready for more disclosure rules now in the offing. The Word of Mouth Marketing Association is seeking comment on its updated Social Media Marketing Disclosure Guide before forwarding a final version to the Federal Trade Commission. The guide is meant…

  • Lawmakers Seek FTC Scrutiny of Google’s Search Results

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    mikal
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    Two U.S. senators fired off a letter to the Federal Trade Commission this week calling for an investigation into what they allege as bias by Google in favor of its own products and services in search results. Senators Herb Kohl (D., Wis.) and Mike Lee (R., Utah), both members of the Senate Judiciary Committee’s Subcommittee…

  • FTC Takes Aim at ‘Fake News’ Websites

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    mikal
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    From snake oil to sea monkeys, selling fraudulent — or at least disappointing — goods can return a quick buck, but the risks are often high. The Federal Trade Commission recently asked the federal courts to put a temporary halt to the tactics of 10 companies using what appeared to be bona fide “news sites”…