Tag: Geolocation
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A Guide to Ambient Social Networking for Business Owners
“Ambient” social networks were all the buzz at Austin’s annual South by Southwest tech festival. So what are ambient networks? They include social discovery platforms and “proximity”-based apps on a smartphone or mobile device that locate other app users within the same geographical area. Unlike Foursquare, which connects people to places, ambient social networks aim to connect people…
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Location-Based Check-Ins on the Rise with Consumers
Just when you thought American’s love affair with their mobile phones couldn’t get any closer. A recent study shows that an increasing number of mobile-device users — a.k.a. would-be customers — are taking advantage of geosocial and location-based check-in services such as Facebook Places, Gowalla and Foursquare. One in five smartphone users currently use location-based…
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Why We’re Still Lost In Geolocation
Business owners who anticipate that geosocial services like Facebook Places, Google Latitude, Foursquare, SCVNGR, and Gowalla will be the next best way to reach new customers may be waiting a while longer yet. Geosocial, or geolocation, services — which allow their users to send short messages online or by text to update friends on their…