Tag: Geosocial
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A Guide to Ambient Social Networking for Business Owners
“Ambient” social networks were all the buzz at Austin’s annual South by Southwest tech festival. So what are ambient networks? They include social discovery platforms and “proximity”-based apps on a smartphone or mobile device that locate other app users within the same geographical area. Unlike Foursquare, which connects people to places, ambient social networks aim to connect people…
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Why We’re Still Lost In Geolocation
Business owners who anticipate that geosocial services like Facebook Places, Google Latitude, Foursquare, SCVNGR, and Gowalla will be the next best way to reach new customers may be waiting a while longer yet. Geosocial, or geolocation, services — which allow their users to send short messages online or by text to update friends on their…
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Which Service Will Get You on Your Customers’ Map?
I don’t know how high school dances work these days, but it used to be that the boys slouched against one wall of the gymnasium and the girls huddled around at the other end. It was a selection process and if you were a guy, you had to make a decision, walk over and ask…
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Use of Geosocial Services is Underwhelming — for Now
Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew…