Tag: Gowalla

  • How Gowalla’s Deal with Facebook Affects You

    It’s looking like Gowalla, the Austin, Texas-based geosocial networking company, will be checking in at a whole new address: Facebook’s offices in Palo Alto, Calif. Last Wednesday, the Austin Business Journal speculated that Gowalla was looking for a buyer (no news there… Gowalla has struggled and by its own admission for quite a while now).…

  • Location-Based Check-Ins on the Rise with Consumers

    Just when you thought American’s love affair with their mobile phones couldn’t get any closer. A recent study shows that an increasing number of mobile-device users — a.k.a. would-be customers — are taking advantage of geosocial and location-based check-in services such as Facebook Places, Gowalla and Foursquare. One in five smartphone users currently use location-based…

  • Why We’re Still Lost In Geolocation

    Why We’re Still Lost In Geolocation

    Business owners who anticipate that geosocial services like Facebook Places, Google Latitude, Foursquare, SCVNGR, and Gowalla will be the next best way to reach new customers may be waiting a while longer yet. Geosocial, or geolocation, services — which allow their users to send short messages online or by text to update friends on their…

  • Which Service Will Get You on Your Customers’ Map?

    Which Service Will Get You on Your Customers’ Map?

    I don’t know how high school dances work these days, but it used to be that the boys slouched against one wall of the gymnasium and the girls huddled around at the other end. It was a selection process and if you were a guy, you had to make a decision, walk over and ask…