Mikal E. Belicove

Tag: JC Penney

  • Make Sure Your SEO is Wearing a White Hat

    Make Sure Your SEO is Wearing a White Hat

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    mikal
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    The New York Times piled some fairly harmful media attention on JC Penney over the weekend by questioning how the behemoth U.S. retailer was able to consistently turn up first in line on Google’s search results for a large number of seemingly unrelated keywords. From “bedding” to “blue jeans,” the JC Penney name popped up…