Tag: Lead Scoring
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How Do Your Sales Leads Measure Up?
Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model. Your online marketing efforts may be helping you rack up a lot of leads–but how do you know if all that work is bringing in the right kind of potential customers? For that, you need a lead-scoring…
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Six Tips to Kick-Start Your Lead Scoring
As entrepreneurs, it’s fair to say that many of us are fledglings when it comes to prioritizing prospects and scoring leads. We know, for instance, that collecting data from those who make inquiries about our products or services allows us to focus our attention on those prospects that are more likely to become customers. But actually…
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Selecting a Provider to Score Your Leads
If landing leads is an art, knowing which prospects are more likely to turn into customers is a science. Here are a few vendors who’ve managed to develop tools that help you crack the code. Each provider below offers marketing automation or revenue-performance management services — a.k.a. customer relationship management tools — that includes a lead…
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How to Prioritize Your Prospects
Ask many fledgling entrepreneurs to describe their target demographic and you’re more likely to hear a generalized response like: “Every business can use our product,” rather than, “My demographic is IT managers with an annual budget of $5 million or more who are actively searching for a Payment Card Industry Data Security Standard solution.” Rarely…
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Score New Customers with Lead Scoring
Ask many fledgling entrepreneurs to describe their target demographic and you’re more likely to hear a generalized response like: “Every business can use our product,” rather than, “My demographic is IT managers with an annual budget of $5 million or more who are actively searching for a Payment Card Industry Data Security Standard solution.” Rarely…