Tag: Location-based Services

  • A Guide to Ambient Social Networking for Business Owners

    A Guide to Ambient Social Networking for Business Owners

    “Ambient” social networks were all the buzz at Austin’s annual South by Southwest tech festival. So what are ambient networks? They include social discovery platforms and “proximity”-based apps on a smartphone or mobile device that locate other app users within the same geographical area. Unlike Foursquare, which connects people to places, ambient social networks aim to connect people…

  • Use of Geosocial Services is Underwhelming — for Now

    Use of Geosocial Services is Underwhelming — for Now

    Based on a Pew Internet survey released this morning, only 4 percent of American adults who go online on a regular basis are using any form of geosocial or location-based services like Foursquare. And on any given day, only 1 percent of internet users are taking advantage of these services. To complete the survey, Pew…