Tag: Marketing
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How To Shoot Great Videos for Your Business
I was recently talking with the owner of a popular Southern California-based chain of restaurants about his online marketing efforts. While his four restaurants have garnered more than a combined 100,000 followers on Facebook, Twitter, Pinterest and Instagram, he has yet to venture onto YouTube. Ironically, that’s where many of his customers have posted videos…
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The 5 Mistakes Marketers Continue To Make On Facebook
In this highly touted Information Age, it’s just a tragedy when a business or brand goes amateur with its Facebook Page. Yet many respectable business entitles continue to consider social networking as a hobby, completely ignoring tried and true approaches that can result in open and honest communication with customers and fans alike. In order…
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What Facebook’s Page Post Targeting Means to Your Business
Facebook added new meaning to the term “target audience” last week with the unveiling of a powerful new tool that enables small business owners with Facebook Pages to fine-tune their marketing message in order to fit the interests of each of their followers. It’s called Page Post Targeting and this new feature appears to be…
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The Key to Annoyance-Free Website Surveys That Get Results
There are plenty of annoying distractions online, and chief among them are pop-up surveys. Adding insult to inconvenience is that these pop-ups require instant action: You either have to click something to make it go away, or click to participate. Either way, these irritations distract website visitors from their primary purpose, which should be your…
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Target Social Shoppers: Marketing Your Way Through The Holidays
To paraphrase political commentator and stand-up comedian Lewis Black, we don’t really like to celebrate the holidays anymore; we just like to announce that they’re coming. Black of course is talking about you, the independent specialty retailer who, along with your larger and big box brethren, count on fourth-quarter sales to end the year on…
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Social Marketing Is Best Served on a Combo Plate
If you’re accountable for the dollars your company spends on social media-related marketing and you’re looking for evidence that socially engineered content and engagement marketing lifts sales, here’s some good news. A just-released study shows that consumers — patrons of five fast-food franchises in this case — are much more likely to pull out their wallets and…
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Why Content Marketing Is King
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur. Late this summer, HiveFire, a Cambridge, Mass.-based internet marketing software solutions company, surveyed nearly 400 marketing professionals about the…
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To Find Local Customers, Use Local Resources
For business owners, it’s likely well-known that understanding how your customers consume news and information can help you target your marketing efforts to better reach them. So here’s a question: Do you know what resources your customers rely on for local news? Your first stab at an answer might be that older folks turn on…
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Five Reasons Why Websites Still Matter
You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined. Only 22 percent of those of us online in the U.S. visit a branded social networking page…
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Affordable Video Hosting for Small Businesses
Entrepreneurs and small-business owners often think that incorporating video into their marketing or communication plan — let alone configuring a website for video — is costly, complicated and beyond reach. With the launch this week of Vimeo PRO from Vimeo, nothing could be further from the truth. Online video is expected to account for half…
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Five Lies About Social Media Marketing
When you think back on it, the advent of social media hit the marketing world like hot sauce on an empty stomach. All of a sudden businesses with an appetite for “what’s next” rushed to set up Facebook Pages, Twitter accounts and blogs to connect with as many customers as possible. Waylaid somewhere along the…
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How Do Your Sales Leads Measure Up?
Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model. Your online marketing efforts may be helping you rack up a lot of leads–but how do you know if all that work is bringing in the right kind of potential customers? For that, you need a lead-scoring…