Tag: Marketing Strategies
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How to Compete with the Big Chains? Think Locally
What do you do as a small, independent retailer when a major food chain, big-box store or national franchise becomes a direct competitor? All along you’ve been specializing in items that aren’t in the mainstream but sell well, and then some big outfit like Sears or Walmart decides they’re going to horn in on your…
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See What Attracts People to your Business’s Facebook Page
When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages. That’s why it’s so important to…