Tag: Mobile

  • Smartphones Become the Go-To Tool for Shoppers

    Smartphones Become the Go-To Tool for Shoppers

    Smartphones are giving new meaning to the term comparison shopping. Whether they’re seeking lower prices or better terms on an item they see on a store shelf, consumers are quickly learning that their smartphone can be used for more industrious tasks than playing Words With Friends or snapping and posting photos on Facebook. Last year,…

  • A Profile of the Active Social Networker

    A Profile of the Active Social Networker

    This isn’t an episode of Criminal Minds, but if you were conducting an indepth investigative analysis where you were asked to present a profile of the “suspect” most likely to visit social networking sites and blogs, here’s what you’d come up with: Our most active social networker/reader of blogs is a woman between the ages…

  • Don’t Make These Smartphone Business Blunders

    Don’t Make These Smartphone Business Blunders

    At first glance, using your cell phone as a business communication tool makes perfect sense. It’s lighter than a laptop, fits easily in your pocket, purse or the palm of your hand, connects to the internet nearly everywhere you go, and seemingly provides instant access to everything you need when you’re out of the office.…