Mikal E. Belicove

Tag: Mobile Ads

  • An Argument for Caution as Facebook Readies Mobile Ads

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    mikal
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    Ahead of Facebook’s IPO, it’s only natural that the social network is looking around for new ways to monetize its usage — and please its new shareholders. Enter Facebook’s latest revenue generator: Running ads on mobile versions of the site, which currently attract roughly 400 million monthly users. Earlier this month, Facebook struck a deal…