Tag: National Retail Federation

  • Why Social Isn’t Helping Online Retailers Find Customers

    Online retailers in the U.S. reaped an impressive $176 billion in sales last year, an 11 percent increase over 2009. That pretty much establishes Web retailing as a legitimate tactic that should command respect from those who market and sell their wares exclusively within a brick and mortar environment. But a new study finds that…